I N T RO D U C T I O N
T O
A D V E R T I S I N G
Spring ‘24
Final Project
5/1/2024
“The culminating project for this course will be the development of an advertising campaign – analysis, strategy, creative idea/concept, executions, and media plan. The successful completion of your project will demonstrate all that you’ve learned and your understanding of how to apply your learnings by developing a full-scale ad campaign,” (Syllabus)
Task: Working in teams, create a comprehensive advertising campaign for a real-world brand. Your team may choose any brand as your mock client.
Brand: e.l.f. Cosmetics
Final Grade: 88/100
Final Creative Brief pdf: Click Here
F I N A L
D E L I V E R A B L E S
