Final Project ~ May 1, 2024

Professor: Dr. Michelle Sullivan

Course Description: “Explores the history, nature, function, and social and economic aspects of advertising: ethical responsibilities, psychological appeals, marketing, media research, product analysis, creative strategies, and agency operation. Students prepare comprehensive advertising plans, including marketing strategy and speculative advertising campaigns.”

Final Project ~ April 21, 2024

Professor: Dr. Anne-Marie McClain

Course Description: "Understanding Media provides students with a broad understanding of the social and psychological impact of mediated communication and empowers students to think originally and critically about how media technologies evolve, function, advance, and shape society, industry, and professional practices. It makes dynamic connections between theoretical frameworks, everyday life, and industry practices in a manner that can engage undergraduate students in Advertising, Media Science, and Public Relations and can inform them of the significance of using strategic approaches to constructing, disseminating, and evaluating media initiatives and media messages."

Logo Design Sketches

Final Deliverables

Professor: Hong Ko

Course Description: “Focus is on the strategic creative process in advertising including concept development, copywriting, visualization, and design. Assignments require conceiving solutions to client marketing challenges across a range of media. Teaches foundations for development of effective advertising: problem definition, strategic development, and conceptual idea generation through tangible executions.”

Semester Project Theme: Music

Client: Lana Del Rey

Creative Brief

12 Logo Sketch Ideas

Final Deliverables